Thursday, May 16, 2013

Info sharing - thanks!

What a great project I was included in.  It gives a new meaning to reciprocity, while KUSIKUY is working hard to provide Fair Trade transparency and info., students are working to give me access to interesting and meaningful  info.  Here's the scenario:


Kayla works with teenagers in an after school boys and girls club on a project about being more organic.  One her students, Jenny, came across the KUSIKUY page while doing some research on the subjects and found some useful information what was helpful for their project.  Part of the project requirement is that if a teenager finds a resource they also have to reach out to that person and thank them while giving them good information to share in return. This is the site that Jen found to share with KUSIKUY: project link

Thank you Jenny for your sharing - we particularly LOVED the organic clothing links.  Great info. and good reading!

-Tamara

Monday, May 13, 2013

Fair Trade retail grows 18% at Keene State College


When not fair Trading, researching and writing, I teach introduction to Quantitative Literacy (IQL), part of the core curriculum at Keene State College (KSC).  The course objective is to teach students to develop proper analytical skills when researching, examining, and presenting numerical data.  Applying basic statistics to data helps to create greater meaning.  Supplementing these stats with researched background information creates a context in which the data can be understood.  The following is a summary of  findings from the latest KSC Anual Fair Trade Report which was developed as a dual-class group project where all students participated in teams to research and measure Fair Trade on the KSC campus.  We used Canvas and in-class meeting time to organize our data, store our work, and coordinate the development and editing of multiple drafts.  

HIGHLIGHTS OF THE YEAR

·      Total suggested retail value of Fair Trade products sold on campus: $493,050, an 18% increase over the 2011 figures.
·      Total number of Fair Trade presentations and events: 11 delivered to or participated in by a total audience of approximately 2,504 people. Though there were 15% less events, there was 72% more total attendance.
·      Total number of KSC professors using Fair Trade in the classroom: 14
·      Total number of courses where Fair Trade is mentioned: 13

     A Brief History of Fair Trade at KSC

Fair Trade had become a big part of KSC.  The first Fair Trade product on the KSC campus was Green Mountain coffee in 2008.  In early 2010, Sodexo began carrying Equal Exchange chocolate and tea in response to student requests.  Sodexo also began offering the Aspretto Fair Trade coffee line that they had developed themselves at the Dining Commons later that same year.  The next year, the Bookstore stocked Fair Trade t-shirts for the first time.  Fair Trade was an idea that was spreading through-out the student body, and it was enough of one to have motivated students to form a Fair Trade Club. By 2012 Fair Trade retail value had topped $500,000. The year 2013 saw the introduction of two new Fair Trade products, Numi Tea and Maine Root Soda, with Fair Trade apparel soon to come as well.

Here's some visual highlights:



 

      For a full copy of the 17-page report (in a dpf file).  Please contact Professor Tamara Stenn at: tstenn(at)keene.edu.



Wednesday, April 10, 2013

The Cultural and Political Intersection of Fair Trade and Justice: Managing a Global Industry

My new book is due out in September, 2013:  The Cultural and Political Intersection of Fair Trade and Justice: Managing a Global Industry published by Palgrave Macmillan.

I am seeking endorsers and funders for further research into Quinoa in December 2013 ($5,000 sought).  Please contact me if you are interested (tstenn (at) keene.edu).

Here's the (unedited)  PREFACE:

This book is a journey deep into the depths of Fair Trade exploring first the phenomenon of Fair Trade, how it originated and developed, who the players are today, and the different ways in which Fair Trade is understood and engaged in on a global level.  This macro-view of Fair Trade includes economic and development theory and examines the concept and goals of Fair Trade as an institution.  The book then moves into a micro-view of Fair Trade as it is applied in Bolivia.  New ways of understanding and realizing Fair Trade emerge as Bolivian culture, history and people converge to build a unique context in which trade takes place.  Delving even further into the Fair Trade experience, indigenous Andean women engaged in two different types of Fair Trade, handicrafts and agriculture, are studied in a deeply personal ethnographic account of Fair Trade’s impact on women’s lives.  The book culminates in a theoretical analysis of women and leadership and cultures’ affect on management and outcomes.  Woven throughout the journey is the theme of justice with glimpses of how it is enhanced and not, within the Fair Trade context.  Many twists and turns emerge as Fair Trade and justice is experienced and understood in different ways.  I, as the author, am a US based 15-year veteran of Fair Trade with a long personal connection to Bolivia through my children’s family and work.  Throughout this book, I strive to present an authentic view of events and concepts, honor the experiences of people and place, and present an honest analysis of the dynamic changes sweeping across Bolivia affecting Fair Trade, women and ways of being.
Life is an interdisciplinary experience.  In the spirit of living, this book too is written in an interdisciplinary style enabling the phenomena of trade to be understood ethnically, socially, politically, economically, interculturally and from a gender perspective.  Grounded theory is presented from the academic disciplines of management, economics and anthropology.  This text presents many jumping off points for further analysis and exploration.  Interactive exercises are presented at the end of each chapter to prompt greater exploration into a theme or phenomena and enable connections to arise between theory, self and community. The text is written in four parts.  The following explains how each part is broken down by chapters and exercises.
Part I
Part I presents a macro view of Fair Trade and builds the platform upon which one can examine the idea of fairer trade and justice.  It creates language, context and breaks down complex issues of trade into four pillars; government, producers, consumers and institutions, enabling trade to be understood from multiple perspectives.  These multiple perspectives are analyzed and supported by Amartya Sen’s ideas of justice.  The overarching theme of Sanskrit’s niti and nyaya justice are introduced in Part I; niti being the detailed, concise idea of justice enforced through laws, rules and regulations and nyaya the broad view of justice realized through intention, context and multiple perspectives.  In addition Sen’s concepts of plural grounding, a way of looking at a situation from different sometimes conflicting perspectives and seeing it as a whole; comparative broadening, a method of deeply understanding something by comparing it to something that it is not; and public reasoning, the creation of space for diverse and rarely heard voices to be heard are applied throughout Part I to create a language and context in which justice can be discussed throughout subsequent Parts as well.
More specifically, Part I is broken down into five chapters, the first is the history of Fair Trade with an exercise exploring commonalties and traits of Fair Trade’s early pioneers.  The next four chapters focus on the four pillars that collectively enable Fair Trade to exist.  Each pillar is presented independent of the others, with its own analysis and exercises designed to deepen one’s awareness and understanding of Fair Trade and justice.  Chapter Two focuses on Fair Trade institutions, their different approaches, and challenges faced by the industry as Fair Trade scales up.  The question as to whether Fair Trade is exclusively for small producers or if large land holders can also participate is presented as well as a discussion about the justice of large corporations carrying Fair Trade brands without being Fair Trade themselves. The Chapter Two exercise enables participants to engage in a “fishbowl” discussion to explore different perspectives of Fair Trade and growth.  Chapter Three introduces the theory of rational choice and explores the rationality of Fair Trade engagement by consumers and the challenges they face.  Concepts such as akrasia, bounded rationality and sustained reasoning are explored as consumer motivation is unpacked and looked at from a justice perspective.  The Chapter Three exercise presents an opportunity for readers to engage in an ongoing consumer study of Fair Trade.  Chapter Four is about Fair Trade producers and creates a socio-economic and cultural context in which Fair Trade can be experienced.  Sen’s capabilities approach is applied making the manner in which Fair Trade is accessed and understood by producers, and the consequence of this relationship, become important.  The subsequent exercise engages readers in active, online research of producers with analysis and critical thinking.  Chapter Five presents the role of government and policy in supporting justice within a producer or consumer country both in the trade arena and amongst citizens in general.  Sen’s idea of a functioning democracy is presented here and tied in to justice.  The Chapter Five activity enables participants to develop a functioning democracy using public reasoning to more deeply understand and resolve a pre-determined problem. 
PART II
Part II takes the global phenomena of Fair Trade and closely examines it in the context of Bolivia and the indigenous women working in Fair Trade.   A combination of the author’s personal experience, case studies, ethnographic study and historical data crate a rich depiction of the dynamics and contradictions of Fair Trade in Bolivia.  Bolivia is similar to many countries in the developing world in that it has high poverty, poor education and a lack of infrastructure and industry.  It is different in that the people share strong cultural beliefs, embrace indigenous rule and take a deeply democratic approach towards governance.  Fair Trade guidelines however are the same across countries and gender.  Part II presents a micro-view of Fair Trade examining its effects within the context of Bolivia’s indigenous women, an understudied though important population of Fair Trade.  Part II chapters present a political history and context for understanding Bolivia and Fair Trade in the Andean region, developing a close, personal view of Bolivia’s indigenous Fair Trade women.  Chapter Six introduces the Andean concept of Suma Qamana, good living for all.  Indigenous organizational units of minka, mita, ayllu and ayni are introduced as well as an examination of the steps that led to the re-emergence of this ancient system of governance.  Neoliberal reforms, development policy, and decentralization are explored here.  The Chapter Six exercise entails participants exploring their own local governance, its function and roots.  Chapter Seven extends beyond Bolivia and looks at emerging models of South American Fair Trade, Comercio Justo, and how they are realized through trade alliances and constitutional reforms that center on sustainability and collective well being rather than personal gain.  The parenthesis man is presented as a way in which to understand motivation in the context of the Social Solidarity Economy, a world-wide model of greater economic collaboration, sustainability and mutual gain.  The Chapter Seven exercise focuses on the discovery and mapping of the Social Solidarity Economy in ones own community and is linked to a global mapping project.
PART III
Part III presents a detailed ethnographic study of the roots and heart of Fair Trade, the indigenous women themselves. Not always visible from within the family home and often not present in leadership roles, women producers are easily overlooked and the least studied and known part of Fair Trade.  The author’s deep connections to Bolivia’s indigenous women and Andean ways of being gives readers access to a world not always seen by outsiders.  Part III contains studies of women in two types of Fair Trade, handicrafts and agriculture, and creates a broader view and deeper understanding of how Fair Trade is experienced in different contexts.  In addition, it looks specifically at women’s leadership at a time of revolutionary change in Bolivia; one marked by indigenous rule and the emergence of women’s rights spelled out and protected by a new national constitution.  Chapter Eight engages ethnographic study, participatory rural appraisal and methods of thick description to capture the lives of Bolivia’s indigenous women knitters in the highlands.  Themes of migration, climate change and gender empowerment arise as the women define the effect of their Fair Trade participation in their own words.  The Chapter Eight activity enables readers to apply participatory rural appraisal methods to better understand or respond to a need within their own community.   Chapter Nine takes readers to jungle mountainsides where indigenous women Fair Trade coffee growers work with small family cultivations.  The history and impact of development is studied in the context of coffee as Bolivia’s new Fair Trade coffee quickly became a multi-million dollar industry.  The women describe their struggles to realize their own identity within the collective of the family and identify, in their own words, the effect that Fair Trade farming has on their lives.  The Chapter Nine activity applies comparative broadening to explore differences in business models from the highlands cottage industry of the knitters to the jungle co-operatives of the coffee farmers.  Chapter Ten presents a comparative analysis of the experience of indigenous women from the same cultural group, working under identical Fair Trade guidelines, within the same country but in different industries, handicrafts versus agriculture. Issues of female deprivation, poverty and identity are explored.  Sen’s capabilities approach is applied to women’s functionings to understand where and how Fair Trade enables justice to be realized for women in both industry sectors.  The Chapter Ten activity invites participants to “adopt” a Fair Trade producer group and conduct research into producers’ own experiences with Fair Trade and how it affects them. 
PART IV
Part IV takes a step back to provide a specific look at women’s leadership and intercultural management within the context of Bolivia and Fair Trade, thus completing the full Fair Trade experience.  Chapter Eleven examines Bolivia’s women leaders within both Fair Trade industries; handicrafts and agriculture.  It looks at the recent history of women’s leadership theory, development, training and the understanding of feminism and how this plays out in Bolivia.   Through personal histories and in-depth interviews two different approaches towards women’s empowerment emerge.  Women’s Fair Trade leadership extends into the political arena as well as Fair Trade leaders take on national leadership roles through the work and support of the Constitutional Assembly and Bolivia’s new indigenous led government.    Women’s engagement in Sen’s functioning democracy and public reasoning support revolutionary change and reshape Bolivia.  The Chapter Eleven exercise introduces Open Space Technology and guides readers in using the tool to engage others in public reasoning to create greater understanding around a controversy within their own community.  Chapter Twelve introduces the work of Gert Hofstede and his cultural dimensions.  By understanding the cultural differences between Fair Trade’s producer and consumer countries, greater justice can be realized.  Engaged in comparative broadening differences in power distance, uncertainty avoidance, individualism, masculinity and long term orientation result in trade and gender challenges.  Sen’s Capabilities Approach is applied here too to broaden ones understanding of the role that interculturality plays in growing justice.  The final activity introduces participants to the Developmental Model of Intercultural Sensitivity (DMIS) and engages the use of intercultural assessments such as Edward Hall’s high context and low context ways of being.  Role plays and simulations enable participants to re-enact cultural challenges identified in Hofstede’s dimensions and understand them differently with a deeper intercultural knowledge.
I hope readers find the book insightful and thought provoking.  It has broadened my way of viewing trade, consumerism, community and sustainability and gives me new ways in which to approach growth, development and conflict.  I feel I am better able to refrain from passing judgment too quickly and have learned to value taking the time to seek out seldom heard voices and listen, letting different ideas emerge to today’s challenges and helping all of us to move towards greater justice.  Thank you for taking this journey with me.   
-Tamara

Friday, April 5, 2013

KUSIKUY discounts at the North American Alpaca Show

KUSIKUY's new Fall/Holiday 2013 Prophecy Collection is up and running: http://www.kusikuy.com/product.php?productid=16744&cat=255&page=1 
So is the Play Fair children's line: http://www.kusikuy.com/product.php?productid=16605&cat=256&page=2
We've been getting great reviews from our customers and industry people on these new designs.  Find KUSIKUY in baby boutiques, eco-shops, women's boutiques, outdoor stores, yarn shops and alpaca farm stands.

Visit us live and get a up to 50% off  on overstock KUSIKUY items at the North American Alpaca Show show this weekend - eco-ethical alpaca is great for Alpaca Farm Stores! http://www.naalpacashow.com/NAAS/

Sunday, February 3, 2013

Storytelling - Meet a young coffee farmer

          The following are the experiences of Bolivia’s women coffee farmers in this time of new opportunity and difficult change.  Ester Julia Quispe is an imaginary (though typical) indigenous woman coffee farmer.  Her story is based on the compilation of real data, experiences and stories.  Ester Julia Quispe is 18 years old.  She came to Caranavi as a baby on her mother’s back.  Her mother and father had moved do the area from Sorata.  Her father worked in the mines there, but it was dangerous work.  The family was looking for a new life and so they came to the Yungas.  Twice in her life, Ester traveled with her family back to Sorata, eight hours away, and visited her grandma and aunts and cousins.  It is different living on the high, cold altiplano.  Ester prefers Caranavi, though she does like traveling through the city of La Paz there is so much happening there.  Ester’s mother convinced her one aunt to move the region.  She and her husband live just down the road from Ester, so does her father’s mother.  Ester’s father is part of Union Pro-Ago one of the larger coffee associations in the area.  She remembers when there was no coffee and the family grew coca.  It was easy to pick the leaves to dry and sell them in the local market.  They were light and the bushes were not very high.  Coffee was different.  She needed a pole to bend down the branches to pick off the guinda or cherry.  She could only pick the red ones and as they filled her bag, it became heavy.  Then she had to grind them through the de-pulper machine and let them set before spreading them out to dry on the high tables.  It was a lot of work.  They still grew coca in the summer,  coffee was a winter crop, but not as much as before.
Her parents want her to marry and have her own farm but she does not want to do that yet.  She tends to her plot of coffee though often she does not weed it enough or harvest in time and her coffee is not that good and the birds eat it.  She spends her days helping at the coffee association, Pro-Agro with Cecilia.  She likes to keep track of the orders and is learning accounting from Cecilia, another coffee farmer who took accounting classes at an institute in La Paz.  Her mother calls her lazy when she sees the meager coffee coming from her daughters’ plot and her former classmates laugh.  “How can you be working at Pro-Agro when you have no coffee?” they tease her.  Most classmates she does not even see anymore, just at the soccer tournaments against the other colonies or at market in the town of Caranavi on Wednesdays.  It was a long time since she was in school.  The local school only went to eighth grade and her parents did not want to send her to the high school in Caranavi almost two hours away.  Now with the new laws it was different all parents had to send their children to school or they would loose their end of the year stipends $300 to cover the costs of school supplies and uniforms for the year. 
Ester has three brothers and a sister.  Juan was almost 20 and wanted to go to La Paz to study business administration but his father said that he needed to stay and help with the farm.  He wants Juan to be a farmer like the sons of the other members of Pro-Agro.  All of the fathers are pushing for their sons to get more land and farm in the Yungas like they did.  Juan wants to do other things.  His cousin Harry went to Argentina and works in a factory making t-shirts for $200 a month.  Juan wants to go to Argentina with Harry next time he comes back to visit (fig. 1).

(Fig. 1) Home for a vacation.  (Photo: Stenn, 2012)
Twenty-year-old Juan Jose (Pepe) Alanoqa, the son of coffee farmers, home from his clandestine work in a Buenos Aires, Argentina clothing factory.  He is an undocumented worker and spends about 60 hours a week, making about $.83 an hour, take-home pay.  He is housed and fed at the factory.  With few expenses, and little time to spend his earnings, Pepe saves almost $200 a month.  He feels the work, though tiresome, is worthwhile because he is saving money, meeting new people, and building a future for himself.  He says the food is good and he even has an Argentinean girlfriend who works in the same factory.  Each year, thousands of Bolivians cross the borders to work in factories in Argentina.
This is Pepe’s first time back in over a year.  The factory closed for winter vacation.  He will be returning to Argentina in just a few days.  It is a three day tip by bus. Half of Pepe’s vacation time was spent traveling. He is not sure if he will come back to farm coffee.  Right now he is enjoying Argentina and his work.  He makes almost as much as his parents do in a year.

Her sister Lourdes is 16 and always teasing the boys.  She dreams of living on her own coffee farm, having children, and being like her mom.  “That’s what everyone does,” she tells Ester, when Ester questions her on why she does not want to do something more.  Ester finds this dull and boring, why would anyone just want to sit on a farm all day she asks?  Ester’s mom wants to know why Ester is always so ambitious, why can’t she just be calm and little by little with the farming life gets better.
Little Jack is eight and never sits still.  He is always running after his soccer ball and kicking it at the chickens.  Life is just one big game for him.  Her aunt calls him the diablito, little devil.  His grandmother is always giving him extra oranges and sweet fruits to eat.  He’s a good coffee picker though and often picks as much as his big sister, Lourdes.
Baby Emma is six and just starting school.  She walks to the two-room schoolhouse with her brother each morning.  They sit at tables in rows and copy what the teacher draws on the board.  They go home for lunch and help with coffee if it is coffee season.  She likes her class.  And teacher.  There are 15 other students in it. (Fig. 2).



(Fig. 7)  A coffee farmer stands by her nursery. (Photo: Stenn, 2012)
Coffee seeds are protected from the sun and animals while being maintained in a humid environment under a low tent of ferns.  Being germinated during the winter dry season, this coffee nursery needs to be hand watered each day. 
Taking three months to germinate, coffee seedlings grow slowly, reaching coffee producing maturity after five years.  A plant will produce coffee for 10 years.  There is an ongoing rotation of old and new coffee plants and the use of nurseries to maintain a steady supply of new plants. 
Coffee earnings have doubled since Fair Trade come to the region 10 yeas ago besides maintaining their current production, farmers are expanding their coffee plots.


She remembered that her mother had some other children between Lourdes and Jack but they died.  That was a bad time when there was a lot of water problems, the health post was not set up yet and the dengue fever came.  She remembered being sick often.  Now with their latrine things seem to be better.
 Esters’s family lives together in their two room adobe home.  One room is for storage and the farming equipment, machetes, the de-pulper, food sacks with rice and the other is where they all live.  Sometimes Juan sleeps in a hammock but mostly they share the three beds.  Sleeping head to toe.  She sleeps with Lourdes.  Sometime Emma climbs in too.  Their house has a dirt floor and they just got a solar panel.  Now there is light in the evenings.  The children use it to do their homework.  Her mother speaks of buying a television, though they would need a tall antennae too.  They listen to the radio and she helps Jack with his math homework.  The kitchen does not have electricity though.  She cooks there with her mother, pealing potatoes and making soups with yucca and chicken.  Sometimes there is no meat and they just eat the soup with vegetables.  There is always fruit; mangoes, oranges, bananas, avocados.  The family will harvest these to sell at market too.  Ester likes going to the market.  It is a fun time to run into old friends from school and see what is happening in the outside world.  That is when she will stop by the Pro-Agro offices in town and look for Cecilia.  Cecilia understands how Ester wants to do something more than farm.
There are new leadership training programs from FECAFEB that Celica tells her about.  Soon the women will be able to be members of the coffee associations too, not just have a membership through their husbands like most did.  They would be invited to attend the coffee meetings and expected to speak and participate.  The leadership training classes will help them to prepare for this and teach them they will be able to make decisions and learn how things work in the association.
Ester begins the day helping her brothers and sisters get ready for school while her mother makes the morning tea and heats up last night’s soup.  After the children have eaten, she will sweep the area and gather up clothes for her mother to wash.  Her mother likes washing clothes, she says he swish swish of the water calms her nerves.  Este thinks it’s all of the years her mother spent in the Altiplano without much water that makes her like water so much.  After she sweeps the dirt floors and makes the beds, Ester gathers wood for the cooking fire and makes lunch.  She sits on a low wooden stool on the dark kitchen’s dirt floor, feeding small sticks into the adobe stove that is build on the floor, holding up a blackened aluminum pot. 
The coffee season runs from May until August.  During these months, Ester raises even earlier, eating a quick 5am breakfast before going out with her father and Juan to pick coffee from the family’s 12 acre plot from 6am until 10am.  Then she will return to cook lunch for the family, eat and clean, and spread out last night’s fermenting coffee on the drying tables to dry for the day (fig. 3).  Her brother and sister return from school for lunch.  Ester and her entire family head out to the fields from 2pm to 6 or 8pm to pick even more coffee.  On a good day, she picks about three lattas of coffee cherries (60 pounds).  They return home, de-pulp the coffee by hand grinding it in a mill that removes the fleshy fruit, leaving just the bean, and leave the beans to ferment over night.  Then they eat dinner and prepare for bed.



(Fig. 3)  Maria Elena Hilari drying her coffee. (Photo: Stenn, 2012)
Once hand de-pulped and fermented over night, wet coffee beans are spread out on low, net covered tables for drying.  The nets let air circulate underneath, drying the coffee more evenly and quickly.  The raised tables keep the coffee off the ground, provides a space for air circulation, and keeps dust and animals out.
The drying process is important in maintaining the quality of the bean.  Women stay close to the houses when their coffee is drying so they can check the readiness of the bean.  When it is dry enough, as indicated by the bean color, the coffee is put into 220 pound (1 quintal) sacks for the association(Union Pro-Agro) to trnsport to la paz for a second drying. 
Maria Elena has a red tub of poor quality beans she hand selected from the coffee on the ground to her right.  Once in la paz, coffee is graded and a price assigned by the FECAFEB to each family.

Sometimes her father is at a meeting, or traveling to El Alto, La Paz to oversee the coffee drying facility they are installing there.  Sometimes Ester travels to La Paz with him.  It is exciting to be out in such a different world.  She likes the drying facility too.  The big equipment is exciting and scary.  They are still installing it so she is not sure how it will work yet.  She helps to rake the beans on the large, cement drying patio.  Each community has their own elected supervisor who travels to El Alto to stay with the community’s beans while they dry.  Ester has on a winter coat on and wraps her head in a scarf to protect her face from burning in the sun’s harsh rays.  It is winter and the top of Mount Illimani looms, covered in white glaciers in the distance (Fig. 4).



(Fig. 4) Raking the Coffee. (Photo: Stenn, 2012)
Union Pro Agro’s coffee undergoes a second drying on the cement patios of their processing plant in El Alto, La Paz, 10,000 feet above the jungles where this coffee was grown.  The sacks identify which farmer’s coffee is being dried.  Here coffee undergoes another quality check before being milled to remove the thin, dry, outer husk, packed in burlap export shipping sacks, and sold to global markets.  Twenty-one tons of Fair Trade and organic green coffee passed through here for export in 2011.  Mount Illimani’s 21,000 foot peaks loom in the background  Once home to the world’s highest ski slope, the slope closed in 2007 when climate change caused the glacier to melt.  Bare areas of rock are seen in the photo.  Illimani, meaning “golden eagle” in Aymara, used to be pure white.  The evening sun hits it, turning it gold and pink.

Susana, the head of the gender development program of FECAFEB, the export organization that Pro-Agro is a part of came to visit the EL Alto plant one day.  Esther watched her walking around and talking to the men, checking with the engineers and technicians like she was their boss.  She wanted to be like that.  To walk up to the men and talk to them like a boss.  Instead she found herself waiting to be told what to do by them, though with her girl friends she could be the boss easily. 

She asked Susan at lunch if it were true that they were going to have a leadership training program for women.  She said it was and that this would be their third program.  She invited Ester to sign up to be a director of Pro-Agro.  Each FECAFEB member needed to have a woman on their directorate.  She thought Ester would be a good director.  As a director, she would get leadership training which she would then be able to offer to the other women in her region.  That sounded perfect to Ester.  Her friends were always shy to speak up in meetings.  The men would laugh at them or make faces.  Then the woman would get shy and not say anything more.  Sometimes the women had really good ideas too.  But the men made it hard.  They said they liked the women to speak and they would listen to the women.  But they did not make it easy.  Ester felt shy and so did her friends.  Sometimes after a meeting, the boys would tease the girls about what she had said.  It is a form of terrible harassment.  She had to ask her father and he had to talk to the other people in Pro-Agro.  Ester was young, but many of the young people were taking on leadership roles in the coffee, or else they were leaving.  The young people had more education than their parents and understood how things worked with the foreigners better. 
Ester felt she would have a good chance to be offered the director position.  If not, Susan said here was also a gender officer position.  These new positions were being created to help their organizations have enough women in them like the other Fair Trade organizations did in other countries.  Ester was glad the Fair Trade was here.  She already had ideas that she thought would help Pro-Ago.  She wanted to roast the coffee and sell it at trade shows and have more tourism with foreigners visiting the families growing coffee, and even have a coffee shop in the town and the city where tourists could drink their coffee.  She though that just selling the green coffee beans for export was not enough. She saw the visitors come and knew that they sold her coffee for much more in their own countries after they roasted it.  She wanted to get a roaster and grinder for the cooperative so they can sell their coffee like this too.

Sunday, January 6, 2013

Fair Trade Consumer Study - Demographic: Age

-FINDINGS
There was a rich and interesting collection of data created by this study.  The following is a breakdown and explanation of some of the more compelling findings from the study as authored by student teams who spent the semester collecting and analyzing the data.  To receive a pdf of the complete report or an excel copy of the original data, please contact Dr. Stenn:  tamara (at) keene.edu.  More information is available from the data than what is presented here.

DEMOGRAPHICS

Age
Of 637 people surveyed, 67% were younger than the age of 30. Of the younger than 30 population, 44% made their own household buying decisions while 88% of the respondents over the age of 30 made their own buying decisions. This can be explained by the fact that many people under the age of 29 may still live with their parents or are financially dependent on their parents and their parents, rather than them, are making the household buying decisions.
According to a the National US Fair Trade Consumer Study, most of the fair trade is purchased by people in their 50’s (Fig. 2). In fact people in their 50’s are almost three times more likely to buy fair trade than people in their teens. Of the people 50-59 years of age surveyed, 26% said they always seek out fair trade when they go shopping, while only 10% of people aged 19 and under said they sought out fair trade. 
 Fig. 2

Based on the US Fair Trade Consumer Survey in all age groups, the most frequently purchased Fair Trade product is coffee, except for the 50 to 59 year olds, as they purchased chocolate just as much as coffee.  The second most popular Fair Trade product for people under the age of 40 to purchase is chocolate, though people over 40 seem to enjoy bananas and handicrafts more. The third most purchased Fair trade Product vary differently from age group to age group, with people 19 and under buying packaged food, 20 to 29 year olds buying bananas, 30 to 39 year olds buying packaged food and household items (tied), 40 to 49 year olds buying handicrafts, 50 to 59 year olds buying packaged foods, 60 to 69 year olds buying bananas and 70+ year olds buying flowers. The least bought products by all the age groups totaled together were flowers and tea.
The study also provided insight into who was familiar with the concept of fair trade (Fig. 3).  As in Fig. 2, the 50 to 59 year olds came out on top showing the most knowledge of Fair Trade. Of the younger than 30 population, 44% made the household buying decisions.  Thirty-three percent of the survey sample were older than 30. Of them, 88% made their own buying decisions. The lower knowledge of Fair Trade for people under the age of 19 and above the age of 70 could be due to many people in these age categories not making as many buying decisions as the people in the categories in between.   

Fig. 3

Fig 4 gives an overall comparison by age of respondents’ familiarity, commitment and engagement with Fair Trade.
(Fig. 4)

NOTE:  Other demographics studied include gender, occupation, income, where live, and use of media. Contact Dr. Stenn for a copy of the full report. 

Friday, December 21, 2012

Happy Pachakuti

Bolivia invites the world to celebrate a new beginning today on the eve of summer solstice; a time of Pachakuti.  

Pachakuti - Quechua for "earth changes" refers to a time of radical change and transformation.  

Foretold by Mayan and Andean traditions, Bolivian president Evo Morales, welcomed the arrival of Pachakuti with traditional ceremony which included a week of preparation as the sacred light was lit on Siriki Island and brought to other islands across Lake Titicaca in a traditional reed boat.  Yesterday, December 20th the fire arrived at the sacred Isla de la Luna (Island of the Moon).  Today Morales climbed Mount Pachataka on the Isla del Sol* (Island of the Sun) for a sacred cleansing ceremony and, upon his descent, announced the time of Pachakuti.  

*According to Andean tradition, the Island of the Sun is the birthplace of humanity.  The daughter of the moon, and son of the sun, emerged from the caves, rising from the lake and joining hands, and thus life began.
President Evo Morales makes an offering and welcomes Pachakuti in traditional ceremony at the Isla del Sol,  Bolivia.
 He stated, "December 21st is the day of the start of Pachakuti, an awakening of the world to the culture of life. The beginning of the end of wild capitalism and the transition of times of violence between humans and  nature to a new era where humankind is in unity with Mother Earth and all live together in harmony and balance with all of the cosmos."  

Morales explained that the "crisis of capitalism" marked by social inequality, poverty, hunger, dehumanization and exploitation of human resources around the world came to an end, "by the hand of the peoples of the world."  He went on to state,"We are at a turning point in defining the future of our planet, the responsibility that we assume is in our hands."

We join with the KUSIKUY knitters and all our wonderful customers and supporters to celebrate this new time of Pachakuti together, and to remember our special place in our global community.  We welcome in a new era of "communitarianism" where we celebrate our shared global identities and give thanks for the precious resources the Earth Mother, Pachamama, has shared with us.  Happy "earth change" to all.

Quotes source:  Los Tiempos newspaper, Bolivia