Friday, July 1, 2011

Knitters and Consumers


Knitters and Consumers - Building Solidarity

Building direct communication between knitters and consumers would greatly improve the experience of justice on both ends.  Knitters expressed mistrust with pricing structures and no connection with the end users of their products.  More transparency with the wholesaling and retailing of product would enable knitters play a more active role in the production process.  This could lead to new innovations and savings as well.  Engaging consumers with the knitters, for example through social media, could circumvent the effects of greenwashing as people become more trustful of their relationships with producers.

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